About Us

Where Elegance Meets Affordability

Vani Jewellers was born from a simple yet powerful idea: luxury should be within reach of everyone. We craft exquisite high-fashion silver jewelry, blending timeless artistry with modern elegance, so you can shine—without compromise.

Our Story: A Legacy of Passion & Perseverance

Founded in 2019 as a bootstrapped brand, Vani Jewellers is the vision of Sarika R. Shah, a determined entrepreneur and devoted single mother.

Sarika’s love for jewelry began not as a business, but as a practical choice. Choosing silver over gold allowed her to express her style while being mindful of her savings. But what started as a necessity soon turned into a passion. With an eye for detail and a deep understanding of craftsmanship, she discovered how to source the finest pieces at the best value.

Seeing her potential and passion, Sarika’s best friend stepped in as her biggest supporter. She encouraged Sarika to take the leap, helping her set up the business and navigate the challenges of entrepreneurship. With trust, shared ambition, and years of friendship as their foundation, they built Vani Jewellers together—turning a dream into a thriving brand. Today, she remains an active stakeholder, ensuring that Vani continues to grow while staying true to its core values.

A New Chapter: The Next Generation

In 2024, her son joined the business after completing his MBA and corporate journey, bringing a fresh vision and an ambition to develop Vani Jewellers into a world-class brand. With a passion for scaling businesses and a deep respect for his mother’s legacy, he is now working to take Vani to new heights—expanding its reach, refining its craftsmanship, and embracing innovation.

Our Promise: Luxury Without Limits

At Vani, we believe jewelry is more than an accessory—it’s an expression of confidence, individuality, and timeless beauty. Our collections are designed for modern women and men who appreciate fine craftsmanship, trend-driven designs, and everyday elegance.

✨ Impeccable Craftsmanship – Every piece is sourced and curated with attention to detail and artistry.
✨ Timeless & Trend-Forward Designs – Inspired by the world’s most coveted jewelry styles.
✨ Uncompromising Quality at Honest Prices – Because looking amazing shouldn’t come at a premium.

Brand Differentiation Point:

At Vani Jewellers, our expertise goes beyond just silver—we bring a diamond-grade eye for detail to every piece we create. With experience in grading natural diamonds, we apply the same meticulous standards when sourcing and crafting our jewelry.

Every piece is selected for its lustre, fire, and brilliance, ensuring that our high-fashion silver jewelry captures the radiance of the finest natural diamonds—without the extravagant price tag.

This means you’re not just wearing jewelry; you’re wearing handpicked perfection, crafted with the same precision and passion as the world’s most coveted gemstones.

Our Mission

Whether it’s a gift to yourself or a loved one, our jewelry reminds you that luxury isn’t about a price tag—it’s about how it makes you feel.

Welcome to Vani Jewellers

Where every piece pushes levels of luxury, exuberance, and timeless beauty.